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Are you ready to join? The Internet shopping bandwagon, that is.
Shopping online has become increasingly popular over the last few
years, with new and improved safety measures, specialty shops and giant
retailers like Overstock.com; all designed to entice shoppers.
In fact, shoppers spent $30.1 billion online this season, up 30 percent
from $23.2 billion last year, according to Goldman Sachs,
Nielsen/NetRatings and Harris Interactive.
Additionally, e-commerce transactions are estimated to be close to 168
billion dollars for the year 2005. In fact, in the year 2010 it is
projected online sales could top the 315 billion dollar mark (Forrester
Research 2005). One may ask, why such an increase?
Many factors can explain such increases. Improved security measures,
ease of use and convenience are just a few of these factors. Let's
explore these factors.
Security Measures- Despite all the fears of identity theft, online
transactions account for less than 4% of identity theft. There are
numerous software programs available (some for free) that the user can
download to protect themselves from viruses and spyware. Worried about
spyware? Download a free spyware program at www.safer-networking.com
(called SpyBot Search & Destroy).
Additionally, look for the locked padlock in the toolbar and make sure
the http changes to https in your browser. The "s" indicates that the
web site is a secure site and adheres to the industry standard for
security values Secure Sockets Layer (SSL). Therefore, your personal
information is encrypted and stays private during transmission over the
Internet. If you use Internet Explorer as your browser you will
generally see a lock in the bottom right of page which indicates that
the site has at least 128 bit encryption (which is safer than shopping
offline). Always delete sensitive information when exiting any website
and do not give your credit card number to anyone requesting it in an
email (phishing scams). Follow these simple steps a safe online
shopping experience.
Ease of use- We have all seen the banner advertisements, just click on
them and they take you to the web site advertised. Email advertising is
growing in popularity as well and includes a link to click on to take
the user to the site after they read the text ad. There are some unique
and catchy names of web sites that are easy to remember. Have a
favorite web site or shopping site? Just bookmark it and add it to your
collection of favorites!
Convenience- Ever wait in long lines during the holiday season? What a
time saver online shopping has become! No lines to wait in, no parking
hassles, no traffic, no gas expense, no crowds and your merchandise can
be shipped right to your door!
Or, if you prefer, you can have your purchases gift wrapped and
delivered to another address. All you do is sit at your computer with
your shopping list and get done in a few hours what may taken you
several days and trips to the mall to accomplish!
In many cases, you will spend less for the product as well as the
elimination of gas, time and parking at the local mall. There is
absolutely no need to be paranoid about shopping online and the
bargains and even wholesale products that are
drop shipped to you are waiting to picked!
There are many more advantages to shopping online (we have just covered
a few) as well as some disadvantages, but carefully weighed out; the
smart shopper will discover a happy medium between the two and
e-commerce will continue to grow and be a force in the economy for
years to come.
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